A top level domain name is a domain name at the highest level in the hierarchy of the Domain Name System on the Internet. For example www.mycompany.com the top level domain would be the ‘.com’ part of it. There is a specific body called the ‘Internet Corporation for Assigned Names and Numbers’ (ICANN) that are […]
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If you have a robust and well thought out marketing strategy in place for your business then it will of course include some form of targeted email marketing. Being able to design a great looking HTML email that is all geared up to convert business is only half of the battle. The other, and harder […]
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Blogging and online article writing has been around since the late 1990’s in the form of diaries, personal journals and bulletin boards. Since then it has grown in stature and has become one of the most important ways for you and your company to gain healthy online exposure and engage with potential customers. Making sure […]
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There has been some great software developed since the early 1990’s, many of which has pathed the way for the amazing apps we see and use today. Unfortunately due to the increasingly aggressive timescales and development lifecycles of the digital marketplace many industry leaders have dropped by the wayside to make way for the dominant […]
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Website analytics are often the most overlooked part of an online marketing strategy, when in actual fact they should be in place as a pre-requisite to any online presence or marketing campaign going live. If we go back a decade, website analytics were very crude counters that just looked to simplistically keep a tally of […]
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Has the huge growth of online marketing over past decade left offline marketing redundant? Well the short answer to that is no, offline marketing should remain a pivotal part of any holistic marketing strategy. Even though online marketing has become the backbone of any good marketing campaign, offline methods do still have their place in […]
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When we say getting into your customers heads we mean you need to act, think, breath, sleep and be like your customers in order to understand what would appeal to them when it comes to your brand and online channels. In order to ensure your business continues to appeal to the correct target markets, you […]
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The online term ‘Call to Action’ (CTA) is all too often used without any real understanding of how to ensure the necessary framework is put in place to harness the power of a good CTA. A ‘Call to Action’ helps you with several key areas on your website: 1) They are a great visual aid to […]
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Twitter is synonymous with social interaction and engaging audiences you may never have been able to reach out to otherwise, however it is also a very powerful business tool that should be seen as an integral part of any business marketing strategy. Used in the right way Twitter can not only engage potential clients but […]
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There are thousands of great website optimisation tools for all purposes, from keyword analysis and SEO to website speed, link building and analysis tools. Here are just 3 of our favourites, ones that have been tried and tested and work very well. SEMRush Purpose: Keyword Research Price: FREE trial (packages from $69.95 per month) Description: […]
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