A \u2018Call to Action\u2019 helps you with several key areas on your website:<\/p>\n
1)\u00a0They are a great visual aid to guide the visitor around the website.
\n2)\u00a0They are clearly visible elements of the site that gets a user to take \u2018action\u2019.
\n3)\u00a0They are great at bringing the user journey to a positive conclusion, e.g. a sale.
\n4)\u00a0They allow users to get exactly what they want, as quickly as possible.
\n5)\u00a0A valuable tool that allows tangible conversion and engagement tracking on websites.<\/p>\n
There are no hard and fast rules to implementing or displaying CTA\u2019s but there are some common sense rules to apply if you are thinking about implementing effective CTA\u2019s within your website, they are as follows:<\/p>\n
\u2022\u00a0Make it Stand Out<\/strong> – Clearly distinguish it from other parts of the site. So actually how important are having CTA\u2019s integrated within a website? Well the short answer is very important. \u2022\u00a0Read an article So getting your CTA\u2019s visible on your website is only the start, but putting some real thought into their purpose and what the desired outcome of the CTA should be is an essential part of the upfront research you will need to carry out.<\/p>\n If you would like to understand more about how to use and generate business via Twitter them please get in touch with us.<\/p>\n","protected":false},"excerpt":{"rendered":" The online term \u2018Call to Action\u2019 (CTA) is all too often used without any real understanding of how to ensure the necessary framework is put in place to harness the power of a good CTA. A \u2018Call to Action\u2019 helps you with several key areas on your website: 1)\u00a0They are a great visual aid to […]<\/p>\n","protected":false},"author":3,"featured_media":227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[252,257,253,256,251,34,92,29,254,255],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\n\n\t\n\t\n\t\n
\n\u2022\u00a0Easy to Find<\/strong> – Do not bury your CTA too far down the page or make it difficult to find.
\n\u2022\u00a0Make the Action Clear<\/strong> – What exactly do you want the user to do? Be Clear.
\n\u2022\u00a0What\u2019s the Outcome<\/strong> – Make it clear what\u2019ll happen as a result of clicking the CTA.
\n\u2022\u00a0Measure & Track it<\/strong> – Make sure you put analytics in place to track what is going on.<\/p>\n
\nIt doesn\u2019t even need to be something as black and white as an \u2018Online Sale\u2019 it can be as simple as getting some to:<\/p>\n
\n\u2022\u00a0Download a document
\n\u2022\u00a0Complete a Form
\n\u2022\u00a0Pick up the phone
\n\u2022\u00a0Post a Comment
\n\u2022\u00a0Share some Information
\n\u2022\u00a0Sign-up to a Newsletter
\n\u2022\u00a0Test a Product or Service<\/p>\n