Posted on December 22nd, 2015 by David Taplin
A company brand is pivotal to you and your business. It helps both position yourself in the market place as well as distinguishes you from your competitors.
Branding is everything within a company from the look and feel right through to its personality in terms of the type of service the customer can expect and how this packaged up.
So whether it’s a new business or an existing company re-brand here are our 5 top tips for starting a New Brand.
1) Start with a Great Logo!
Every brand has to start somewhere and a great place to start is to design a fantastically memorable logo. There are obviously other activities that supplement a logo design in the grand scheme of things, but a logo design will either make or break a company brand, depending on how it is received in the market place.
2) Make all Branding Consistent
Once you have a great look and feel you ideally need to keep this consistent. It does not mean everything needs to be exactly the same, but it does mean that there needs to be a visible ‘theme’ running through everything that the business does. There is nothing worse than a company that has a very disjointed brand, which in turn can confuse customers.
3) Stand out from the crowd
There are plenty of great ideas, brands and companies out there that you can take inspiration from, however this is your opportunity to make a stand! It’s your chance to be really noticeable and to stand out from the crowd. So go one better and make your brand something that others aspire to be like!
4) Ensure everyone is bought into the brand
There are brands that everyone wants to be a part of and then there are brands that people want to steer clear of. Ensure that everyone within the company is involved and is fully bought into the brand and the message that you are conveying. Make it something that everyone wants to be part of and allow this momentum to promote the brand for you.
5) Spread the word
Once you have a great brand, everyone has bought into it, wind it up and let it go! Start spreading the word via every media channel you can, be proud of your brand and let it carry the company through to success.
If you have any questions or queries regarding branding then please get in touch with My Hosting Bubble.
