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Category: Email Marketing

Email Marketing Base

Who should you be Email Marketing to?

November 1st, 2016 by David Taplin

If you have a robust and well thought out marketing strategy in place for your business then it will of course include some form of targeted email marketing. Being able to design a great looking HTML email that is all geared up to convert business is only half of the battle. The other, and harder […]

Email Marketing

How effective is Email Marketing?

December 9th, 2015 by David Taplin

Email Marketing has gone full circle when it comes to its perception and effectiveness over the past decade. It originated as a great way to push good looking, relevant messages via email to a targeted audience. But over time it was somewhat hijacked by spammers as well as unsolicited and unwanted emailers that created a […]